Discover Superfoods in Every Grocery Store

A superfood is a food with a high concentration of nutritional value.

The term "superfood" is often used as a marketing technique. This advertising can convey a message to the consumer that is sometimes exaggerated or misleading. Superfoods are measured by their antioxidant concentration: the more antioxidants, the better it's considered.

There are many important, simple, and accessible foods that don't make it into the superfood category because it's not profitable for marketers to promote them. On the other hand, there are dietary supplements advertised as "superfoods" – capsules of concentrated fruit and vegetable powders designed to enrich the diet, backed by a well-oiled marketing system ensuring consumers purchase them. It's not lucrative for these marketers to tell us about simple superfoods that can enhance our health if included in our daily diet. This creates confusion and uncertainty about what the term "superfood" really means.

Legumes, which are within reach, certainly make the superfood list: peas, chickpeas, beans, mung beans, and lentils. They're all rich in calcium, iron, dietary fiber, and high-level antioxidants.

Avocado, available many months per year, is one of the foods rich in healthy fat, iron, and antioxidants.

Beets – packed with health benefits, containing antioxidants and anti-inflammatory properties, help reduce cholesterol and prevent constipation. Although sweet, beets have a low glycemic load, making them suitable for diabetics within a balanced diet.

Sweet potatoes contain a high concentration of beta-carotene, which converts to Vitamin A, and they're also rich in dietary fiber. They belong on the list of accessible superfoods.

Walnuts are rich in Omega-3 – an essential fatty acid involved in many bodily processes, especially in preventing inflammation. It's advisable to include them regularly in your diet, of course in moderation, due to their fat content.

Berries, including frozen ones, are packed with powerful antioxidants.

There are so many other great foods around us. Choose them over powders and capsules.

Zohara Sharvit is a naturopath N.D, specializing in iris diagnosis, with extensive experience in treatment, counseling, and workshop facilitation. To book a free workshop, call 073-2221290