The King of Pickles Honors the King of the World

In a few weeks, the culinary complex 'Sarona Market' in Tel Aviv is expected to open, offering a large variety of food stores. Most of the shops are expected to sell their goods every day of the week, but the long-standing 'Tzidkiyahu Delicacies' network managed to sign a contract different from the other stores: It will be among the few shops closed on Shabbat..

The food complex will resemble a market – a covered area of 8,700 square meters filled with shops, restaurants, and various food businesses. It is expected to be active all week, with its marketing emphasis placed on activity during Shabbat. Business owners believe that the number of customers on Shabbat will be greater than usual, and therefore, the profit will be accordingly. However, as stated, the 'Tzidkiyahu Delicacies' branch set a condition for the developers: either the store will be closed on Shabbat, or the branch will not open there at all..

Sarona Market (complex simulation)

Yaron Tzidkiyahu, one of the network's owners, told mynet how the issue of Shabbat placed a question mark over the opening of the branch: "There was a delay in our signing with the developers because we did not want to open on Shabbat. They wanted us to open every day like all the neighboring businesses, but in the end, we convinced them, and they agreed to accept us as we are." Tzidkiyahu further added that "Kashrut and tradition are part of the character of our business. We are Jerusalemites coming to Tel Aviv, but we remain Jerusalemites. To the best of my knowledge, there might be one or two other businesses that will be kosher and closed while the rest of the complex operates on Shabbat".

After reaching an agreement, the 'Tzidkiyahu Delicacies' branch will open and sell its kosher and diverse merchandise - 60 square meters of a selection of cheeses, fish, salads, and even ready meals..

The 'Tzidkiyahu Delicacies' network was established in 1967 by Mordechai Tzidkiyahu and began its journey in the Mahane Yehuda Market in Jerusalem. At one point, the business was passed on to his sons, who did not disappoint their father and opened additional branches in various places around the country. Today, the network consists of six thriving and well-known branches..