Why Were Users Asked to Pray for a Dog?

Last week, Stephan Roseman, a resident of Carolina, posted the following: "The poor dog was burned, and his face was disfigured—because he saved my family from the burning house." The post was accompanied by a picture of the unfortunate dog, whose face appeared completely disfigured—yet many users claimed it was a hoax, and the distorted face was actually just a cleverly placed piece of meat on the dog's face.

Screenshot from Facebook. Is the dog a 'hero' or not?

More than 60,000 users have already joined the prayer campaign for the 'heroic' dog, as requested by Roseman in his post. "Like = one prayer. Share = ten prayers," he wrote alongside the post, and users eagerly obliged, with tens of thousands of shares and likes.

Now the question arises—who is really right: Roseman or the users claiming it's a deception, exploiting their innocence and goodwill, nothing more?! It seems one look at the photo explains their convincing claim.