From Music to Meaning: Eyal Shitrit on Success, Faith, and Living With Purpose

Eyal Shitrit's voice is lively, full of energy and drive. “My entire life is one big process of sampling across many different areas. But if I had to sum it up in one sentence: I’m a person whose main desire is to draw closer to our Father in Heaven.”

After that introduction, Eyal moves straight to the heart of the conversation. It turns out that in order to fulfill that goal, he uses the tools he acquired throughout his life to help people succeed — both in the business world and in inner personal development, and he sees this as a real mission.

“Of course, the concept of ‘success’ means something different for every person,” he clarifies, “because it depends on the talents and aspirations each person wants to bring out. But the main idea is not to waste life, because life is a gift given to us by the Creator, and we’re meant to use it to improve ourselves and the world. That’s the ABC of Torah and Judaism.”

A Kid Who Grew Up on Music

Eyal was born in Kiryat Shmona to a traditional Moroccan family, and from a young age he connected deeply to music. At 14, he would go out with friends and regularly stand near the DJ booth, captivated by the music and eager to learn and understand how the whole system worked.

This happened again and again until he learned the secrets of the craft. By 15, he had already joined an events team, and later he worked as a karaoke DJ. But he didn’t stop there. At a certain point, he decided to create music himself, which led to impressive performances — at first on a small scale, but before long he was invited to play at very large events, sometimes in front of thousands of people.

“At some point I decided I wanted to create music myself,” Eyal says. “So I kept developing. For a long time I lived in Eilat, and afterward I returned to Kiryat Shmona and managed a recording studio there. I also played at large performances, sometimes in front of thousands of people.

“In those days, after spiritual experiences that happened to me, I became much stronger in mitzvot and began a process of returning to faith. It wasn’t simple — it was gradual. But looking back, I think that precisely because of everything I went through, I developed the tools that helped me during that time. The real moment I felt my life changing was when I began learning at the ‘Torat HaChaim’ yeshiva. From then on, thank God, my life became different, and I reached a clear conclusion: there’s nothing to search for outside, because everything is written for us in the Torah.”

A 180-Degree Turn: Business, Media, and a Sense of Mission

Eyal’s life didn’t just change — it made a full 180-degree turn. He got married, and today he is a father and works in several fields, the main one being professional real estate marketing.

In addition, he specializes in comprehensive content production and digital marketing, including video filming and editing, sound editing and production, graphic design, animation, and branding. He also works in business strategic consulting, personal development coaching, and motivation training.

“In the past, unfortunately, I sometimes caused people to stumble through my work,” he says. “But in recent years I’ve become someone who brings merit to the public — producing hundreds of strengthening videos of rabbis that have encouraged hundreds of thousands of people. When I saw how thirsty people are for uplifting content, I also started filming myself in short motivational and strengthening videos. I was amazed to see how much people rely on them and how directly they speak to each person exactly where they are.”

That was the point when Eyal concluded that he wanted to take all the content he had created and turn it into a full book, filled with encouragement, learning, and above all, meaning.

A Book of Insights: SHIFT – Be Number 1

In his new book, “SHIFT – Be Number 1,” Eyal offers insights for high-performance living. He speaks to readers in a practical, concrete way and tells them:

“Most of us walk around with a feeling — sometimes not even consciously, as if we’ll live a thousand years and have all the time in the world. We don’t stop to think about the most important things.”

“I talk a lot in the book about our ability to achieve things in life, because I want to convey the message that there is no limit to our abilities and achievements — except the limits we create ourselves. The only way to achieve good things is simply to do them. And that’s where the problem begins. Because to succeed, you have to act. To decline, you don’t have to do anything. If we want beautiful flowers in the garden, we have to plant them, water them, give them light, and take care of them. But to ruin the garden, we don’t have to do anything. The thorns and weeds will grow on their own.”

On Laziness, Procrastination, and the “Five-Second Rule”

Eyal also has advice for people who feel unsuccessful in business or in their personal lives.

“The first thing to check in situations like that is whether they’re truly doing what they need to do, or whether they tend to let themselves off the hook,” he says. “It’s okay to rest and recharge, but laziness leads directly to lack of success and instability. In fact, we’re the only creatures in the world that suffer from an illness called ‘laziness’ and ‘procrastination.’ There’s no such thing as a lion who needs to eat, or whose cubs need to eat, and he says to himself, ‘I’ll get up in another fifteen minutes.’ And there’s no animal in the world that hits snooze on an alarm clock.”

“Do you know how long our brain needs to convince us not to do something?” Eyal asks — then answers immediately: “No more than five seconds. The brain persuades quickly. So if we learn to get it to make the right decisions, we can move ourselves forward in life in almost any area.

“By the way, one of the tips I give people I coach is about decision-making: ‘Once you’ve made a decision, don’t be tempted to negotiate with yourself. Be at peace with your decision, and move forward quickly.’”

Eyal is also convinced that one of the greatest things that will push a person forward — and strengthen self-confidence, is simply doing the action.

“In addition,” he says, “some people are afraid to act and to do. They feel as if they aren’t good enough. But the real way to build confidence is to understand that every one of us has something to give and something to offer. We just need to be ourselves, exactly where we are. Yes, sometimes it’s difficult, but that is exactly the remedy.”

It All Begins With Thought — and With Torah

Let’s talk practically: what would you say to someone who isn’t succeeding in life, doesn’t have a good job, lacks money, and feels lost?

“It’s true that most of us feel we’re missing things in order to move forward,” Eyal agrees. “Many people feel they weren’t given enough gifts, such as money, wisdom, abilities, motivation, and more. But precisely there, I recommend that people step out for a moment from that stuck feeling and look at the external factors. If we examine carefully what we think we’re lacking, we’ll see that the stuckness isn’t created by what we lack — but by what we think we need in order to advance, succeed, and be happy.

“What we believe we’re missing is often what stops us the most. And notice the emphasis on the word ‘think’ — because everything begins in thought.”

What can a person do in practice?

“It’s important to talk to ourselves and understand that we don’t actually lack the tools to succeed. None of us lacks ability, inner strength, or people around us. We’re all perfectly okay. Everything begins and ends with our desires. If we truly want something, we can do almost anything — as long as we change the way we think.

“I can say from experience coaching hundreds of people: we all have all the information required to succeed. Even if we sometimes feel we don’t fit, the ability is always inside us. What’s required is simply to recognize it and understand it.”

Who is the book intended for?

“It’s a book for everyone. Top business owners and well-known public figures have taken it and experienced a real shake-up. Young people have also read it and told me it helped them with many conflicts in life. It’s a very pleasant book to read — written in a light, engaging style, and packed with important insights. But the main thing is that everything is woven with Torah, because our Torah contains everything. It’s a Torah of life.”